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	<description>A new integrated approach</description>
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		<title>Home</title>
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		<pubDate>Wed, 21 Dec 2011 10:41:19 +0000</pubDate>
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		<description><![CDATA[Red Phoenix is a marketing communications agency that helps companies, industry associations, NGOs and public sector organizations to sharpen their communication strategies. We help you with: Concept: develop or refine your communication strategy; strengthen your brand. Unlike other agencies, we have actual marketing experience. We&#8217;ve been on the &#8220;client side&#8221;. Creation: create communication material. Our [...]]]></description>
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		<title>What&#8217;s in a name?</title>
		<link>http://www.redphoenixagency.com/?p=95</link>
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		<pubDate>Mon, 03 Oct 2011 09:11:56 +0000</pubDate>
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		<description><![CDATA[Coming up with a new name for a product or company seems to be something that everyone wrestles with at one time or another. Here are a few tips for approaching the exercise: Brand essence: first decide what the essence of the brand is. What do you want to evoke? Think of different possilbe keywords [...]]]></description>
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		<title>Strategy</title>
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		<pubDate>Wed, 10 Nov 2010 15:19:47 +0000</pubDate>
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		<title>Structure</title>
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		<pubDate>Fri, 05 Nov 2010 15:21:24 +0000</pubDate>
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		<title>Do they believe?</title>
		<link>http://www.redphoenixagency.com/?p=1</link>
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		<pubDate>Wed, 03 Nov 2010 00:35:09 +0000</pubDate>
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				<category><![CDATA[Conversion]]></category>

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		<description><![CDATA[Conversion. That&#8217;s what it&#8217;s all about. Whether you&#8217;re a company, a not-for-profit organization or a cause, &#8220;conversion&#8221; is most likely your ultimate objective. You want your audience to buy your product, subscribe to your newsletter, download your trial version, make a donation, spread the word or be persuaded to your cause. Red Phoenix helps you [...]]]></description>
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		<title>Story</title>
		<link>http://www.redphoenixagency.com/?p=83</link>
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		<pubDate>Sat, 09 Jan 2010 18:21:41 +0000</pubDate>
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